Wix.com Ltd.

Most people know Wix as the drag-and-drop website builder that democratized web design for small businesses and creators worldwide. But here's what's interesting: this Israeli software giant has quietly evolved into something much bigger in the domain space. While millions use Wix to build their websites, the company has become an ICANN-accredited registrar with its own domain registration infrastructure, managing over 5.7 million domains and capturing a 2.22% share of the global registrar market.

What makes Wix different from traditional domain registrars is how tightly they've integrated domain services into their website building ecosystem. When you register a domain through Wix, you're not just getting a domain name — you're getting seamless integration with their entire web development platform. The company operates as a direct registrar for .com and .net domains, while serving as a reseller for other top-level domains, giving their users access to the full spectrum of domain options without leaving the Wix ecosystem.

The strategic move to become an ICANN-accredited registrar wasn't just about offering domains as an add-on service. It was about controlling the entire customer experience from domain registration through website deployment. This vertical integration means Wix users can search for domains, register them, connect them to websites, and manage DNS settings all within one platform — something that sets them apart from both traditional website builders and standalone registrars.

Wix's domain services are designed specifically for their core user base: small business owners, entrepreneurs, and creators who want everything handled in one place. Their domain search and registration process is built into the website creation workflow, making it almost frictionless for users to secure their perfect domain name as they build their online presence. This approach has clearly resonated — with nearly 6 million domains under management, they've become a significant player in the registrar space while maintaining their identity as a website platform.

Today, Wix operates as both a leading web development platform and a substantial domain registrar, serving millions of users globally through their cloud-based SaaS model. Their domain services represent just one piece of a comprehensive online presence solution, but it's a piece that gives them unique positioning in both the website building and domain registration markets.