Wix.com Ltd.

Wix.com Ltd. is an Israeli software company known for its drag-and-drop website builder, and also an ICANN-accredited domain registrar running its own registration infrastructure. It manages over 5.7 million domains and holds a 2.22% share of the global registrar market.

The distinguishing factor against traditional registrars is how tightly domain services sit inside the website building product. A domain registered through Wix connects directly to the web development platform. The company acts as a direct registrar for .com and .net domains and as a reseller for other top-level domains, which keeps the full range of extensions available inside one system.

Becoming an ICANN-accredited registrar was about controlling the customer experience end to end, from registration through website deployment, rather than adding domains as a bolt-on service. Domain search, registration, connection to a site, and DNS management all happen on one platform, which separates Wix from both standalone registrars and other website builders.

The domain services are shaped around the core user base: small business owners, entrepreneurs, and creators who want the whole stack in one place. Domain search and registration are embedded in the website creation workflow, so securing a name happens during site setup. With close to 6 million domains under management, that approach has made Wix a significant registrar while its identity remains that of a website platform.

Wix operates as both a web development platform and a substantial domain registrar, serving millions of customers globally through a cloud-based SaaS model. Domain services are one component of a broader online presence product, and they give the company standing in two markets at once.