GoDaddy Inc.

GoDaddy Inc. controls over 52 million domains and holds a 20% share of the global domain registration market. The platform covers the full sequence an entrepreneur runs through: register a domain, build a website, set up hosting, launch marketing campaigns, and sell domains on a marketplace.

Based in Tempe, Arizona, GoDaddy operates as both an ICANN-accredited registrar (IANA ID 146) and a domain name registry, which is a rare dual role in DNS infrastructure. The company runs the technical infrastructure for top-level domains such as .godaddy, and that vertical integration gives it control over more of the domain lifecycle than almost any competitor.

The product set is aimed squarely at small businesses. Where other registrars offer bare domain registration, GoDaddy has built a platform designed to carry a customer from an idea to a functioning online business. The domain appraisal tool applies machine learning trained on the company's own database of domain transactions to predict values. The aftermarket platform matches buyers with sellers. Financing options let customers pay for premium domains in installments.

The acquisition record reads as deliberate expansion into every corner of the domain industry. Uniregistry's registrar and marketplace businesses were acquired in 2020 to strengthen the company's position with domain investors. Dan.com, a Dutch domain trading platform, followed in 2022, adding sophisticated sales tooling and international reach. Each deal added capability rather than only customers.

GoDaddy employs approximately 5,518 people and serves millions of small businesses globally. The company frames its own purpose as doing more than selling domain names, describing the work as helping small businesses accelerate growth and giving entrepreneurs confidence.