Identity Digital

When ICANN opened the internet to hundreds of new top-level domains in 2012, one company positioned itself to capture the biggest slice of that expansion. Identity Digital operates 271 TLDs — roughly 42% of all generic top-level domains — making it the ICANN-designated registry operator with the most extensive portfolio in the industry. From practical extensions like .solutions and .technology to creative ones like .ninja and .wtf, they've built the infrastructure that powers nearly a quarter of the internet's new namespace.

What sets Identity Digital apart isn't just the breadth of their TLD portfolio, but how they've integrated every piece of the domain lifecycle under one roof. They operate both as a registry (managing the TLDs themselves) and as a registrar through Name.com, while providing backend registry services to other TLD operators. Their Domain Engine technology offers registry-neutral domain search that suggests the most relevant available domains based on customer searches, while their Placement Plus service optimizes TLD pricing and placement to increase registrar revenues.

The company's approach to domain security goes beyond standard protections. Their Domains Protected Marks List (DPML) defensively blocks trademarked brand registrations across their entire 271-TLD portfolio with a single set of credentials — a comprehensive brand protection solution that would otherwise require thousands of individual defensive registrations. Their Registry Lock service adds an extra layer of security for high-value domains, while Homographic Blocking prevents lookalike domain registrations that could be used for phishing.

Identity Digital's registry services platform supports over 25 million domains globally, serving both their own TLDs and providing backend services to more than 180 other generic TLDs, country-code TLDs, and dotBrand domains. Their cloud-based infrastructure operates from over 80 global data centers, ensuring reliable DNS resolution and industry-leading uptime for domains across their network.

The company operates Name.com as their consumer-facing registrar brand, offering domain registration alongside email management and website hosting services. This vertical integration lets them control the complete customer experience from domain discovery through ongoing management, while their wholesale registrar services support over 1,800 ICANN-accredited registrars worldwide.

Today, Identity Digital employs approximately 260 people and is owned by private equity firm Ethos Capital. Their dual role as both one of the largest TLD operators and a provider of registry services to competitors makes them a unique infrastructure player in the domain name ecosystem.