Automattic Inc.

Automattic is a fully distributed software company that operates WordPress.com, WooCommerce, Tumblr, and a portfolio of web publishing tools serving tens of millions of websites. It employs 1,452 people spread across the globe and holds ICANN registrar accreditation under IANA ID 1531.

The registrar accreditation is the smaller half of the domain story. In late 2016 the company secured the rights to operate the .blog top-level domain registry, extending a business built on WordPress.com publishing into registry operations.

Those 1,452 Automatticians speak 108 different languages and work from nearly every corner of the globe, organized around a stated mission of democratizing publishing, commerce, and messaging. The same idea runs through the product line, from freemium WordPress.com hosting that lets anyone start a blog to WooCommerce powering small business e-commerce stores worldwide.

Domain and DNS relevance extends past the registrar accreditation. WordPress.com manages millions of domain names on behalf of its users, offering registration as part of the integrated website building platform. Jetpack connects self-hosted WordPress installations to Automattic's infrastructure for security and performance optimization, and WordPress VIP runs enterprise clients on that same infrastructure.

The acquisition record tracks successive shifts in publishing formats: Tumblr as microblogging evolved, Day One as digital journaling gained traction, and Pocket Casts as podcasting expanded.