.swatch Brand TLD
The .swatch TLD is a brand-specific top-level domain operated by The Swatch Group Ltd, primarily used to protect and unify the digital identity of the Swatch brand and its affiliated entities. It was created under ICANN’s new gTLD program to consolidate corporate web presence, enhance security, and streamline online marketing for Swatch watches and related products.
Restricted to The Swatch Group Ltd and its qualified subsidiaries and affiliates, including Swatch SA. Public registration is not currently offered.
.swatch Domain Overview
The .swatch extension is a brand top-level domain in the Domain Name System (DNS). It is managed by The Swatch Group Ltd. .swatch was introduced in 2015. There are currently 12 domains registered under this extension. DNSSEC adoption stands at 8.3%.
Registration Info
Registration pricing for .swatch is not publicly listed. Brand TLDs are typically restricted to the owning organization.
Security Features
- DNSSEC
- CAA Record Support
What Is the History of .swatch?
The .swatch domain was applied for by The Swatch Group Ltd in ICANN’s new gTLD program and was delegated to the root zone on June 24, 2015. Its purpose is to create a secure, controlled namespace for Swatch-branded digital services, with initial use limited to internal corporate and affiliate purposes. Expansion to licensees or partners was planned for after Year 3 but has not been publicly implemented as of the latest records.
Did you know?
Brand TLDs like .swatch are part of ICANN's New gTLD Program launched in 2012, which expanded the domain namespace beyond traditional TLDs.
What Is .swatch Used For?
The .swatch TLD is commonly used for the following purposes:
Brand protection
Corporate websites
Product landing pages
E-commerce for Swatch watches
Internal company portals
Digital marketing campaigns
How Many .swatch Domains Are Registered?
Total Registrations
12
DNSSEC Adoption
8.3%
How Does .swatch Compare?
| Metric | Value |
|---|---|
| Extension | .swatch |
| Type | Brand TLD |
| Total Registrations | 12 |
| DNSSEC Adoption | 8.3% |
| Registration Price | Contact registrar |
| Renewal Price | Contact registrar |
| Registry Operator | The Swatch Group Ltd |
| Introduced | 2015-06-24 |
| Restrictions | Restricted to The Swatch Group Ltd and its qualified subsidiaries and affiliates, including Swatch SA. Public registration is not currently offered. |
How Available Are .swatch Domain Names?
Registration density analysis for .swatch domains by character length. Currently 8 domains are registered across all lengths.
Total Registered
8
Peak Saturation
0.15%
2-char names
DNSSEC Adoption
12.5%
Top Provider
Microsoft Azure DNS
| Length | Registered | % Full | Density |
|---|---|---|---|
| 2 chars | 1 | 0.15% | |
| 3 chars | 2 | 0.01% | |
| 4 chars | 1 | <0.01% | |
| 6 chars | 2 | <0.01% | |
| 10 chars | 1 | <0.01% | |
| 12 chars | 1 | <0.01% |
Top DNS Providers
Updated daily from zone file analysis. Alpha density = registered / 26^length.
Compare across all TLDs →How Do I Register a .swatch Domain?
Eligibility
Registration is restricted to The Swatch Group Ltd and its qualified subsidiaries and affiliates. No public registration is available.
Restricted TLD
This is a brand TLD exclusively controlled by The Swatch Group Ltd. It is not available for public registration.
Registration Process
- Choose an accredited domain registrar that offers .swatch domains
- Check domain availability using the registrar's search tool
- Complete the registration process and provide required information
- Pay the registration fee (typically )
- Manage your domain settings through your registrar's control panel
.swatch vs Related Domain Extensions
How does .swatch compare to similar top-level domains? This comparison covers pricing, type, and availability to help choose the right domain extension.
View the full TLD Directory to browse all 1,900+ top-level domains with pricing, registration density analysis, and DNSSEC adoption rates.
Frequently Asked Questions
How Is This .swatch Data Compiled?
DNS Checker maintains a comprehensive TLD directory covering all 1,900+ active top-level domains. The data on this page combines multiple authoritative sources to provide information not found in standard TLD listings.
Zone File Analysis
Domain registration counts and density analysis are computed daily from TLD zone files, providing accurate registration statistics rather than estimates.
DNSSEC Adoption Tracking
DNSSEC deployment percentages are measured by scanning actual DNS records across all registered domains in each TLD zone.
Registrar Price Monitoring
Registration, renewal, and transfer prices are checked hourly across multiple accredited registrars and compared automatically.
Provider Market Share
DNS provider distribution is calculated from nameserver records, showing which hosting providers serve the most domains in each TLD.
Use DNS Checker tools to inspect any .swatch domain: run a full DNS health check, check DNS propagation, look up WHOIS records, or verify email authentication.
Disclaimer: The information on this page is sourced from IANA, ICANN, and respective registry operator publications, then structured and formatted with the assistance of AI. While accuracy is a priority, details such as pricing, registration requirements, and policies may change. Always verify with the official registry or an accredited registrar before making registration decisions.