.pru Brand TLD
The .pru TLD is a branded domain operated by Prudential Financial, Inc. to secure and strengthen its digital identity across global operations. It is used internally and for authorized entities to enhance trust, security, and brand recognition in online communications.
Restricted to Prudential Financial, Inc. and its authorized affiliates and employees
.pru Domain Overview
The .pru extension is a brand top-level domain in the Domain Name System (DNS). It is managed by Prudential Financial, Inc.. .pru was introduced in 2016. There are currently 79 domains registered under this extension. DNSSEC adoption stands at 1.3%.
Registration Info
Registration pricing for .pru is not publicly listed. Brand TLDs are typically restricted to the owning organization.
Security Features
- DNSSEC
- CAA Record Support
What Is the History of .pru?
The .pru domain was applied for under ICANN's new gTLD program by Prudential Financial, Inc. in 2012. It was delegated by IANA on July 14, 2016, after approval as a brand TLD. The registry is operated via GoDaddy Registry, with DNSSEC enabled for security.
Did you know?
Brand TLDs like .pru are part of ICANN's New gTLD Program launched in 2012, which expanded the domain namespace beyond traditional TLDs.
What Is .pru Used For?
The .pru TLD is commonly used for the following purposes:
Brand protection
Corporate email domains
Internal employee portals
Secure customer-facing web properties
Digital identity consolidation
Global brand consistency
How Many .pru Domains Are Registered?
Total Registrations
79
DNSSEC Adoption
1.3%
How Does .pru Compare?
| Metric | Value |
|---|---|
| Extension | .pru |
| Type | Brand TLD |
| Total Registrations | 79 |
| DNSSEC Adoption | 1.3% |
| Registration Price | Contact registrar |
| Renewal Price | Contact registrar |
| Registry Operator | Prudential Financial, Inc. |
| Introduced | 2016-07-14 |
| Restrictions | Restricted to Prudential Financial, Inc. and its authorized affiliates and employees |
How Available Are .pru Domain Names?
Registration density analysis for .pru domains by character length. Currently 67 domains are registered across all lengths.
Total Registered
67
Peak Saturation
3.9%
1-char names
DNSSEC Adoption
1.5%
Top Provider
Microsoft Azure DNS
| Length | Registered | % Full | Density |
|---|---|---|---|
| 1 char | 1 | 3.9% | |
| 2 chars | 3 | 0.44% | |
| 3 chars | 6 | 0.03% | |
| 4 chars | 8 | <0.01% | |
| 5 chars | 7 | <0.01% | |
| 6 chars | 6 | <0.01% | |
| 7 chars | 5 | <0.01% | |
| 8 chars | 13 | <0.01% | |
| 9 chars | 8 | <0.01% | |
| 10 chars | 5 | <0.01% | |
| 11 chars | 3 | <0.01% | |
| 12 chars | 2 | <0.01% |
Top DNS Providers
Updated daily from zone file analysis. Alpha density = registered / 26^length.
Compare across all TLDs →How Do I Register a .pru Domain?
Eligibility
Registration is limited to Prudential Financial, Inc. and its authorized subsidiaries, employees, and business partners. No public registration is permitted.
Restricted TLD
This is a brand TLD exclusively controlled by Prudential Financial, Inc.. It is not available for public registration.
Registration Process
- Choose an accredited domain registrar that offers .pru domains
- Check domain availability using the registrar's search tool
- Complete the registration process and provide required information
- Pay the registration fee (typically )
- Manage your domain settings through your registrar's control panel
Frequently Asked Questions
How Is This .pru Data Compiled?
DNSChkr maintains a comprehensive TLD directory covering all 1,900+ active top-level domains. The data on this page combines multiple authoritative sources to provide information not found in standard TLD listings.
Zone File Analysis
Domain registration counts and density analysis are computed daily from TLD zone files, providing accurate registration statistics rather than estimates.
DNSSEC Adoption Tracking
DNSSEC deployment percentages are measured by scanning actual DNS records across all registered domains in each TLD zone.
Registrar Price Monitoring
Registration, renewal, and transfer prices are checked hourly across multiple accredited registrars and compared automatically.
Provider Market Share
DNS provider distribution is calculated from nameserver records, showing which hosting providers serve the most domains in each TLD.
Use DNSChkr tools to inspect any .pru domain: run a full DNS health check, check DNS propagation, look up WHOIS records, or verify email authentication.
Disclaimer: The information on this page is sourced from IANA, ICANN, and respective registry operator publications, then structured and formatted with the assistance of AI. While accuracy is a priority, details such as pricing, registration requirements, and policies may change. Always verify with the official registry or an accredited registrar before making registration decisions.