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The .promo TLD is a generic top-level domain designed specifically for marketing and promotional campaigns. It was created to give brands a dedicated space for digital promotions, offering a clear, campaign-focused identifier that supports search engine visibility for keywords like 'promo' and 'promotion'.
Registration is restricted to organizations that have entered into a commercial agreement with Phenomena Group Ltd or its affiliates for campaign-related services.
The .promo extension is a generic top-level domain (gTLD) in the Domain Name System (DNS). It is managed by Identity Digital Limited. .promo was introduced in 2015. There are currently 7,180 domains registered under this extension. Registration prices start from USD 10.81 - 23.09. DNSSEC adoption stands at 4.9%.
Price range based on 3 registrars. Actual prices may vary.
Compare .promo domain registration and renewal prices across 3 registrars. Prices are in USD and updated daily.
| Registrar | Registration | Renewal | Transfer |
|---|---|---|---|
| porkbun Cheapest | $10.81 | $20.08 | $20.08 |
| dynadot | $10.92 | $20.55 | $20.55 |
| resellerclub | $23.09 | $28.59 | $23.09 |
Prices checked April 7, 2026. Prices exclude ICANN fees where applicable and may vary by registrar promotions or contract terms.
The .promo domain was delegated to Afilias plc on December 30, 2015, after Phenomena Group Ltd's application succeeded under ICANN's New gTLD Program. The registry was later transitioned to Identity Digital Limited. It was designed as a specialized TLD for marketing campaigns, aiming to become a global hub for brand promotions with integrated digital tools and analytics.
The .promo TLD serves a specific purpose in the domain ecosystem, providing users with clear context about the websites using this extension.
The .promo TLD is commonly used for the following purposes:
7,180
4.9%
If .promo doesn't meet your needs, consider these alternatives:
| Metric | Value |
|---|---|
| Extension | .promo |
| Type | Generic TLD (gTLD) |
| Total Registrations | 7,180 |
| DNSSEC Adoption | 4.9% |
| Registration Price | USD 10.81 - 23.09 |
| Renewal Price | USD 20.08 - 28.59 |
| Registry Operator | Identity Digital Limited |
| Introduced | 2015-12-18 |
| Restrictions | Registration is restricted to organizations that have entered into a commercial agreement with Phenomena Group Ltd or its affiliates for campaign-related services. |
Registration density analysis for .promo domains by character length. Currently 6,057 domains are registered across all lengths.
Total Registered
6.1K
Peak Saturation
7.7%
1-char names
DNSSEC Adoption
5.2%
Top Provider
Cloudflare
| Length | Registered | % Full | Density |
|---|---|---|---|
| 1 char | 2 | 7.7% | |
| 2 chars | 4 | 0.59% | |
| 3 chars | 583 | 3.3% | |
| 4 chars | 720 | 0.16% | |
| 5 chars | 781 | 0.01% | |
| 6 chars | 846 | <0.01% | |
| 7 chars | 826 | <0.01% | |
| 8 chars | 717 | <0.01% | |
| 9 chars | 561 | <0.01% | |
| 10 chars | 424 | <0.01% | |
| 11 chars | 330 | <0.01% | |
| 12 chars | 263 | <0.01% |
Updated daily from zone file analysis. Alpha density = registered / 26^length.
Compare across all TLDs →Registration requires a commercial agreement with Phenomena Group Ltd or its affiliates. Domains must be used exclusively for approved marketing and promotional campaigns.
The .promo TLD is available for registration through accredited domain registrars.
How does .promo compare to similar top-level domains? This comparison covers pricing, type, and availability to help choose the right domain extension.
View the full TLD Directory to browse all 1,900+ top-level domains with pricing, registration density analysis, and DNSSEC adoption rates.
DNSChkr maintains a comprehensive TLD directory covering all 1,900+ active top-level domains. The data on this page combines multiple authoritative sources to provide information not found in standard TLD listings.
Domain registration counts and density analysis are computed daily from TLD zone files, providing accurate registration statistics rather than estimates.
DNSSEC deployment percentages are measured by scanning actual DNS records across all registered domains in each TLD zone.
Registration, renewal, and transfer prices are checked hourly across multiple accredited registrars and compared automatically.
DNS provider distribution is calculated from nameserver records, showing which hosting providers serve the most domains in each TLD.
Use DNSChkr tools to inspect any .promo domain: run a full DNS health check, check DNS propagation, look up WHOIS records, or verify email authentication.
Disclaimer: The information on this page is sourced from IANA, ICANN, and respective registry operator publications, then structured and formatted with the assistance of AI. While accuracy is a priority, details such as pricing, registration requirements, and policies may change. Always verify with the official registry or an accredited registrar before making registration decisions.