.prime Brand TLD
The .prime TLD is a brand-specific domain operated by Amazon Registry Services, Inc., exclusively for use by Amazon and its affiliated entities. It supports Amazon Prime’s ecosystem of services, including fast shipping, streaming video, digital content, and member-only benefits.
Restricted to Amazon and authorized entities; no public registration available
.prime Domain Overview
The .prime extension is a brand top-level domain in the Domain Name System (DNS). It is managed by Amazon Registry Services, Inc.. .prime was introduced in 2016. There are currently 9 domains registered under this extension. DNSSEC adoption stands at 11.1%.
Registration Info
Registration pricing for .prime is not publicly listed. Brand TLDs are typically restricted to the owning organization.
Security Features
- DNSSEC
- CAA Record Support
What Is the History of .prime?
The .prime domain was applied for by Amazon in 2012 under ICANN’s New gTLD Program and was officially delegated on June 7, 2016. It is used internally by Amazon to reinforce brand identity and support its Amazon Prime membership services, with no public registration program. The domain is managed under a strict internal Domain Management Policy that prohibits delegation to third parties.
Did you know?
Brand TLDs like .prime are part of ICANN's New gTLD Program launched in 2012, which expanded the domain namespace beyond traditional TLDs.
What Is .prime Used For?
The .prime TLD is commonly used for the following purposes:
Brand protection
Amazon Prime member services
Corporate web properties
Digital content portals
Streamlined member authentication
Internal service endpoints
How Many .prime Domains Are Registered?
Total Registrations
9
DNSSEC Adoption
11.1%
How Does .prime Compare?
| Metric | Value |
|---|---|
| Extension | .prime |
| Type | Brand TLD |
| Total Registrations | 9 |
| DNSSEC Adoption | 11.1% |
| Registration Price | Contact registrar |
| Renewal Price | Contact registrar |
| Registry Operator | Amazon Registry Services, Inc. |
| Introduced | 2016-06-07 |
| Restrictions | Restricted to Amazon and authorized entities; no public registration available |
How Available Are .prime Domain Names?
Registration density analysis for .prime domains by character length. Currently 5 domains are registered across all lengths.
Total Registered
5
Peak Saturation
0.01%
3-char names
DNSSEC Adoption
20.0%
Top Provider
Amazon Route 53
Top DNS Providers
Updated daily from zone file analysis. Alpha density = registered / 26^length.
Compare across all TLDs →How Do I Register a .prime Domain?
Eligibility
Restricted to Amazon and its authorized affiliates; no public registration allowed; domains must conform to Amazon’s internal policy on length, character set, and usage.
Restricted TLD
This is a brand TLD exclusively controlled by Amazon Registry Services, Inc.. It is not available for public registration.
Registration Process
- Choose an accredited domain registrar that offers .prime domains
- Check domain availability using the registrar's search tool
- Complete the registration process and provide required information
- Pay the registration fee (typically )
- Manage your domain settings through your registrar's control panel
Frequently Asked Questions
How Is This .prime Data Compiled?
DNSChkr maintains a comprehensive TLD directory covering all 1,900+ active top-level domains. The data on this page combines multiple authoritative sources to provide information not found in standard TLD listings.
Zone File Analysis
Domain registration counts and density analysis are computed daily from TLD zone files, providing accurate registration statistics rather than estimates.
DNSSEC Adoption Tracking
DNSSEC deployment percentages are measured by scanning actual DNS records across all registered domains in each TLD zone.
Registrar Price Monitoring
Registration, renewal, and transfer prices are checked hourly across multiple accredited registrars and compared automatically.
Provider Market Share
DNS provider distribution is calculated from nameserver records, showing which hosting providers serve the most domains in each TLD.
Use DNSChkr tools to inspect any .prime domain: run a full DNS health check, check DNS propagation, look up WHOIS records, or verify email authentication.
Disclaimer: The information on this page is sourced from IANA, ICANN, and respective registry operator publications, then structured and formatted with the assistance of AI. While accuracy is a priority, details such as pricing, registration requirements, and policies may change. Always verify with the official registry or an accredited registrar before making registration decisions.