.nowtv Brand TLD
The .nowtv TLD is a brand-specific domain operated by Starbucks (HK) Limited, originally intended to support the now TV pay TV service in Hong Kong. It is not open for public registration and is used to secure and strengthen the digital identity of the now TV brand, which provides IPTV services with over 180 channels including exclusive branded content.
Restricted to Starbucks (HK) Limited and authorized entities associated with the now TV brand
.nowtv Domain Overview
The .nowtv extension is a brand top-level domain in the Domain Name System (DNS). It is managed by Starbucks (HK) Limited. .nowtv was introduced in 2016. There are currently 3 domains registered under this extension. DNSSEC adoption stands at 33.3%.
Registration Info
Registration pricing for .nowtv is not publicly listed. Brand TLDs are typically restricted to the owning organization.
Security Features
- DNSSEC
What Is the History of .nowtv?
The .nowtv domain was applied for under ICANN’s New gTLD Program by Starbucks (HK) Limited in 2012. It was delegated to Starbucks (HK) Limited on April 29, 2016, with Identity Digital providing technical registry services. Although the TLD was proposed for broader use, Starbucks confirmed it would not be open to external registrations.
Did you know?
Brand TLDs like .nowtv are part of ICANN's New gTLD Program launched in 2012, which expanded the domain namespace beyond traditional TLDs.
What Is .nowtv Used For?
The .nowtv TLD is commonly used for the following purposes:
Brand protection
Corporate IPTV web portals
Exclusive channel content delivery
Customer authentication platforms
Popular Websites
How Many .nowtv Domains Are Registered?
Total Registrations
3
DNSSEC Adoption
33.3%
How Does .nowtv Compare?
| Metric | Value |
|---|---|
| Extension | .nowtv |
| Type | Brand TLD |
| Total Registrations | 3 |
| DNSSEC Adoption | 33.3% |
| Registration Price | Contact registrar |
| Renewal Price | Contact registrar |
| Registry Operator | Starbucks (HK) Limited |
| Introduced | 2016-04-15 |
| Restrictions | Restricted to Starbucks (HK) Limited and authorized entities associated with the now TV brand |
How Available Are .nowtv Domain Names?
Registration density analysis for .nowtv domains by character length. Currently 1 domains are registered across all lengths.
Total Registered
1
Peak Saturation
0.01%
3-char names
DNSSEC Adoption
100.0%
Top Provider
—
| Length | Registered | % Full | Density |
|---|---|---|---|
| 3 chars | 1 | 0.01% |
Updated daily from zone file analysis. Alpha density = registered / 26^length.
Compare across all TLDs →How Do I Register a .nowtv Domain?
Eligibility
Not available for public registration; exclusively for Starbucks (HK) Limited and approved entities related to the now TV service
Restricted TLD
This is a brand TLD exclusively controlled by Starbucks (HK) Limited. It is not available for public registration.
Registration Process
- Choose an accredited domain registrar that offers .nowtv domains
- Check domain availability using the registrar's search tool
- Complete the registration process and provide required information
- Pay the registration fee (typically )
- Manage your domain settings through your registrar's control panel
Frequently Asked Questions
How Is This .nowtv Data Compiled?
DNS Checker maintains a comprehensive TLD directory covering all 1,900+ active top-level domains. The data on this page combines multiple authoritative sources to provide information not found in standard TLD listings.
Zone File Analysis
Domain registration counts and density analysis are computed daily from TLD zone files, providing accurate registration statistics rather than estimates.
DNSSEC Adoption Tracking
DNSSEC deployment percentages are measured by scanning actual DNS records across all registered domains in each TLD zone.
Registrar Price Monitoring
Registration, renewal, and transfer prices are checked hourly across multiple accredited registrars and compared automatically.
Provider Market Share
DNS provider distribution is calculated from nameserver records, showing which hosting providers serve the most domains in each TLD.
Use DNS Checker tools to inspect any .nowtv domain: run a full DNS health check, check DNS propagation, look up WHOIS records, or verify email authentication.
Disclaimer: The information on this page is sourced from IANA, ICANN, and respective registry operator publications, then structured and formatted with the assistance of AI. While accuracy is a priority, details such as pricing, registration requirements, and policies may change. Always verify with the official registry or an accredited registrar before making registration decisions.