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The .now TLD is a generic top-level domain launched as part of ICANN's 2012 new gTLD program. It is operated by Amazon Registry Services, Inc., and intended for general-purpose use by individuals and organizations seeking a modern, time-sensitive domain alternative.
No restrictions; open for public registration by anyone
The .now extension is a generic top-level domain (gTLD) in the Domain Name System (DNS). It is managed by Amazon Registry Services, Inc.. .now was introduced in 2016. There are currently 26,180 domains registered under this extension. Registration prices start from USD 19.05 - 19.48. DNSSEC adoption stands at 8.1%.
Price range based on 2 registrars. Actual prices may vary.
Compare .now domain registration and renewal prices across 2 registrars. Prices are in USD and updated daily.
| Registrar | Registration | Renewal | Transfer |
|---|---|---|---|
| porkbun Cheapest | $19.05 | $31.41 | $31.41 |
| dynadot | $19.48 | $32.32 | $32.32 |
Prices checked April 11, 2026. Prices exclude ICANN fees where applicable and may vary by registrar promotions or contract terms.
The .now domain was applied for by Amazon Registry Services, Inc., and successfully delegated by ICANN on May 19, 2016. Several other applicants, including Donuts, Global Top Level ApS, One.com A/S, Starbucks (HK) Limited, and XYZ.COM LLC, also submitted applications. Starbucks filed a Legal Rights Objection against all applicants, but the objection did not prevent delegation. The TLD is now actively managed by Amazon with technical operations handled by Nominet.
The .now TLD serves a specific purpose in the domain ecosystem, providing users with clear context about the websites using this extension.
The .now TLD is commonly used for the following purposes:
26,180
8.1%
| Metric | Value |
|---|---|
| Extension | .now |
| Type | Generic TLD (gTLD) |
| Total Registrations | 26,180 |
| DNSSEC Adoption | 8.1% |
| Registration Price | USD 19.05 - 19.48 |
| Renewal Price | USD 31.41 - 32.32 |
| Registry Operator | Amazon Registry Services, Inc. |
| Introduced | 2016-05-19 |
| Restrictions | No restrictions; open for public registration by anyone |
Registration density analysis for .now domains by character length. Currently 23,312 domains are registered across all lengths.
Total Registered
23.3K
Peak Saturation
6.8%
2-char names
DNSSEC Adoption
9.4%
Top Provider
Namecheap
| Length | Registered | % Full | Density |
|---|---|---|---|
| 2 chars | 46 | 6.8% | |
| 3 chars | 1,056 | 6.0% | |
| 4 chars | 3,075 | 0.67% | |
| 5 chars | 3,079 | 0.03% | |
| 6 chars | 3,586 | <0.01% | |
| 7 chars | 3,412 | <0.01% | |
| 8 chars | 3,092 | <0.01% | |
| 9 chars | 2,448 | <0.01% | |
| 10 chars | 1,678 | <0.01% | |
| 11 chars | 1,115 | <0.01% | |
| 12 chars | 725 | <0.01% |
Updated daily from zone file analysis. Alpha density = registered / 26^length.
Compare across all TLDs →No special requirements; available to anyone worldwide
The .now TLD is available for registration through accredited domain registrars.
How does .now compare to similar top-level domains? This comparison covers pricing, type, and availability to help choose the right domain extension.
View the full TLD Directory to browse all 1,900+ top-level domains with pricing, registration density analysis, and DNSSEC adoption rates.
DNSChkr maintains a comprehensive TLD directory covering all 1,900+ active top-level domains. The data on this page combines multiple authoritative sources to provide information not found in standard TLD listings.
Domain registration counts and density analysis are computed daily from TLD zone files, providing accurate registration statistics rather than estimates.
DNSSEC deployment percentages are measured by scanning actual DNS records across all registered domains in each TLD zone.
Registration, renewal, and transfer prices are checked hourly across multiple accredited registrars and compared automatically.
DNS provider distribution is calculated from nameserver records, showing which hosting providers serve the most domains in each TLD.
Use DNSChkr tools to inspect any .now domain: run a full DNS health check, check DNS propagation, look up WHOIS records, or verify email authentication.
Disclaimer: The information on this page is sourced from IANA, ICANN, and respective registry operator publications, then structured and formatted with the assistance of AI. While accuracy is a priority, details such as pricing, registration requirements, and policies may change. Always verify with the official registry or an accredited registrar before making registration decisions.