.now gTLD
The .now TLD is a generic top-level domain launched as part of ICANN's 2012 new gTLD program. It is operated by Amazon Registry Services, Inc., and intended for general-purpose use by individuals and organizations seeking a modern, time-sensitive domain alternative.
No restrictions; open for public registration by anyone
.now Domain Overview
The .now extension is a generic top-level domain (gTLD) in the Domain Name System (DNS). It is managed by Amazon Registry Services, Inc.. .now was introduced in 2016. There are currently 28,707 domains registered under this extension. Registration prices start from USD 19.05 - 19.48. DNSSEC adoption stands at 8.7%.
Registration Info
Price range based on 2 registrars. Actual prices may vary.
Security Features
- DNSSEC
- CAA Record Support
Where to Register a .now Domain — Price Comparison
Compare .now domain registration and renewal prices across 2 registrars. Prices are in USD and updated daily.
| Registrar | Registration | Renewal | Transfer |
|---|---|---|---|
| porkbun Cheapest | $19.05 | $31.41 | $31.41 |
| dynadot | $19.48 | $32.32 | $32.32 |
Prices checked May 27, 2026. Prices exclude ICANN fees where applicable and may vary by registrar promotions or contract terms.
What Is the History of .now?
The .now domain was applied for by Amazon Registry Services, Inc., and successfully delegated by ICANN on May 19, 2016. Several other applicants, including Donuts, Global Top Level ApS, One.com A/S, Starbucks (HK) Limited, and XYZ.COM LLC, also submitted applications. Starbucks filed a Legal Rights Objection against all applicants, but the objection did not prevent delegation. The TLD is now actively managed by Amazon with technical operations handled by Nominet.
Did you know?
The .now TLD serves a specific purpose in the domain ecosystem, providing users with clear context about the websites using this extension.
What Is .now Used For?
The .now TLD is commonly used for the following purposes:
Real-time content
Time-sensitive campaigns
Event landing pages
Live streaming services
News and updates
Startup branding
Digital product launches
Popular Websites
How Many .now Domains Are Registered?
Total Registrations
28,707
DNSSEC Adoption
8.7%
How Does .now Compare?
| Metric | Value |
|---|---|
| Extension | .now |
| Type | Generic TLD (gTLD) |
| Total Registrations | 28,707 |
| DNSSEC Adoption | 8.7% |
| Registration Price | USD 19.05 - 19.48 |
| Renewal Price | USD 31.41 - 32.32 |
| Registry Operator | Amazon Registry Services, Inc. |
| Introduced | 2016-05-19 |
| Restrictions | No restrictions; open for public registration by anyone |
How Available Are .now Domain Names?
Registration density analysis for .now domains by character length. Currently 24,472 domains are registered across all lengths.
Total Registered
24.5K
Peak Saturation
7.3%
2-char names
DNSSEC Adoption
10.1%
Top Provider
Namecheap
| Length | Registered | % Full | Density |
|---|---|---|---|
| 2 chars | 49 | 7.3% | |
| 3 chars | 1,100 | 6.3% | |
| 4 chars | 3,203 | 0.70% | |
| 5 chars | 3,208 | 0.03% | |
| 6 chars | 3,744 | <0.01% | |
| 7 chars | 3,584 | <0.01% | |
| 8 chars | 3,279 | <0.01% | |
| 9 chars | 2,593 | <0.01% | |
| 10 chars | 1,783 | <0.01% | |
| 11 chars | 1,176 | <0.01% | |
| 12 chars | 753 | <0.01% |
Top DNS Providers
Updated daily from zone file analysis. Alpha density = registered / 26^length.
Compare across all TLDs →How Do I Register a .now Domain?
Eligibility
No special requirements; available to anyone worldwide
Open Registration
The .now TLD is available for registration through accredited domain registrars.
Registration Process
- Choose an accredited domain registrar that offers .now domains
- Check domain availability using the registrar's search tool
- Complete the registration process and provide required information
- Pay the registration fee (typically USD 19.05 - 19.48)
- Manage your domain settings through your registrar's control panel
.now vs Related Domain Extensions
How does .now compare to similar top-level domains? This comparison covers pricing, type, and availability to help choose the right domain extension.
View the full TLD Directory to browse all 1,900+ top-level domains with pricing, registration density analysis, and DNSSEC adoption rates.
Frequently Asked Questions
How Is This .now Data Compiled?
DNS Checker maintains a comprehensive TLD directory covering all 1,900+ active top-level domains. The data on this page combines multiple authoritative sources to provide information not found in standard TLD listings.
Zone File Analysis
Domain registration counts and density analysis are computed daily from TLD zone files, providing accurate registration statistics rather than estimates.
DNSSEC Adoption Tracking
DNSSEC deployment percentages are measured by scanning actual DNS records across all registered domains in each TLD zone.
Registrar Price Monitoring
Registration, renewal, and transfer prices are checked hourly across multiple accredited registrars and compared automatically.
Provider Market Share
DNS provider distribution is calculated from nameserver records, showing which hosting providers serve the most domains in each TLD.
Use DNS Checker tools to inspect any .now domain: run a full DNS health check, check DNS propagation, look up WHOIS records, or verify email authentication.
Disclaimer: The information on this page is sourced from IANA, ICANN, and respective registry operator publications, then structured and formatted with the assistance of AI. While accuracy is a priority, details such as pricing, registration requirements, and policies may change. Always verify with the official registry or an accredited registrar before making registration decisions.