Comprehensive information about all top-level domains (TLDs) including generic, country code, and brand-specific domains.
Showing 12 of 2000 TLDs ( 2000 total)
Mattel
The .mattel TLD is a branded top-level domain operated by Mattel, Inc., designed to strengthen its online identity, protect intellectual property, and provide a secure namespace for its global brands such as Barbie, Hot Wheels, Fisher-Price, and American Girl.
Restricted to Mattel and its authorized subsidiaries and affiliates
Registration pricing for .mattel is not publicly listed. Brand TLDs are typically restricted to the owning organization.
The .mattel domain was delegated to Mattel Sites, Inc. on January 22, 2016, under ICANN’s new gTLD program. It was later transferred to Mattel IT Services, Inc. on June 10, 2025. The domain was applied for as a brand-specific TLD to centralize Mattel’s digital presence and security across its global product lines.
Brand TLDs like .mattel are part of ICANN's New gTLD Program launched in 2012, which expanded the domain namespace beyond traditional TLDs.
The .mattel TLD is commonly used for the following purposes:
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Restricted to Mattel and its qualified subsidiaries and affiliates; no public registration permitted
This is a brand TLD exclusively controlled by Mattel IT Services, Inc.. It is not available for public registration.
Disclaimer: The information on this page is sourced from IANA, ICANN, and respective registry operator publications, then structured and formatted with the assistance of AI. While I strive for accuracy, details such as pricing, registration requirements, and policies may change. Always verify with the official registry or an accredited registrar before making registration decisions.