Comprehensive information about all top-level domains (TLDs) including generic, country code, and brand-specific domains.
Showing 12 of 2000 TLDs ( 2000 total)
Mattel
The .mattel TLD is a branded top-level domain operated by Mattel, Inc., designed to strengthen its online identity, protect intellectual property, and provide a secure namespace for its global brands such as Barbie, Hot Wheels, Fisher-Price, and American Girl.
Restricted to Mattel and its authorized subsidiaries and affiliates
The .mattel extension is a brand top-level domain in the Domain Name System (DNS). It is managed by Mattel IT Services, Inc.. .mattel was introduced in 2016. There are currently 11 domains registered under this extension. DNSSEC adoption stands at 9.1%.
Registration pricing for .mattel is not publicly listed. Brand TLDs are typically restricted to the owning organization.
The .mattel domain was delegated to Mattel Sites, Inc. on January 22, 2016, under ICANN’s new gTLD program. It was later transferred to Mattel IT Services, Inc. on June 10, 2025. The domain was applied for as a brand-specific TLD to centralize Mattel’s digital presence and security across its global product lines.
Brand TLDs like .mattel are part of ICANN's New gTLD Program launched in 2012, which expanded the domain namespace beyond traditional TLDs.
The .mattel TLD is commonly used for the following purposes:
11
9.1%
| Metric | Value |
|---|---|
| Extension | .mattel |
| Type | Brand TLD |
| Total Registrations | 11 |
| DNSSEC Adoption | 9.1% |
| Registration Price | Contact registrar |
| Renewal Price | Contact registrar |
| Registry Operator | Mattel IT Services, Inc. |
| Introduced | 2016-01-22 |
| Restrictions | Restricted to Mattel and its authorized subsidiaries and affiliates |
Registration density analysis for .mattel domains by character length. Currently 7 domains are registered across all lengths.
Total Registered
7
Peak Saturation
3.9%
1-char names
DNSSEC Adoption
14.3%
Top Provider
Google Domains
Updated daily from zone file analysis. Alpha density = registered / 26^length.
Compare across all TLDs →Restricted to Mattel and its qualified subsidiaries and affiliates; no public registration permitted
This is a brand TLD exclusively controlled by Mattel IT Services, Inc.. It is not available for public registration.
DNSChkr maintains a comprehensive TLD directory covering all 1,900+ active top-level domains. The data on this page combines multiple authoritative sources to provide information not found in standard TLD listings.
Domain registration counts and density analysis are computed daily from TLD zone files, providing accurate registration statistics rather than estimates.
DNSSEC deployment percentages are measured by scanning actual DNS records across all registered domains in each TLD zone.
Registration, renewal, and transfer prices are checked hourly across multiple accredited registrars and compared automatically.
DNS provider distribution is calculated from nameserver records, showing which hosting providers serve the most domains in each TLD.
Use DNSChkr tools to inspect any .mattel domain: run a full DNS health check, check DNS propagation, look up WHOIS records, or verify email authentication.
Disclaimer: The information on this page is sourced from IANA, ICANN, and respective registry operator publications, then structured and formatted with the assistance of AI. While accuracy is a priority, details such as pricing, registration requirements, and policies may change. Always verify with the official registry or an accredited registrar before making registration decisions.