.mattel Brand TLD
Mattel
The .mattel TLD is a branded top-level domain operated by Mattel, Inc., designed to strengthen its online identity, protect intellectual property, and provide a secure namespace for its global brands such as Barbie, Hot Wheels, Fisher-Price, and American Girl.
Restricted to Mattel and its authorized subsidiaries and affiliates
.mattel Domain Overview
The .mattel extension is a brand top-level domain in the Domain Name System (DNS). It is managed by Mattel IT Services, Inc.. .mattel was introduced in 2016. There are currently 11 domains registered under this extension. DNSSEC adoption stands at 9.1%.
Registration Info
Registration pricing for .mattel is not publicly listed. Brand TLDs are typically restricted to the owning organization.
Security Features
- DNSSEC
What Is the History of .mattel?
The .mattel domain was delegated to Mattel Sites, Inc. on January 22, 2016, under ICANN’s new gTLD program. It was later transferred to Mattel IT Services, Inc. on June 10, 2025. The domain was applied for as a brand-specific TLD to centralize Mattel’s digital presence and security across its global product lines.
Did you know?
Brand TLDs like .mattel are part of ICANN's New gTLD Program launched in 2012, which expanded the domain namespace beyond traditional TLDs.
What Is .mattel Used For?
The .mattel TLD is commonly used for the following purposes:
Brand protection
Corporate websites
Product campaigns
Customer portals
Internal systems
Marketing campaigns
How Many .mattel Domains Are Registered?
Total Registrations
11
DNSSEC Adoption
9.1%
How Does .mattel Compare?
| Metric | Value |
|---|---|
| Extension | .mattel |
| Type | Brand TLD |
| Total Registrations | 11 |
| DNSSEC Adoption | 9.1% |
| Registration Price | Contact registrar |
| Renewal Price | Contact registrar |
| Registry Operator | Mattel IT Services, Inc. |
| Introduced | 2016-01-22 |
| Restrictions | Restricted to Mattel and its authorized subsidiaries and affiliates |
How Available Are .mattel Domain Names?
Registration density analysis for .mattel domains by character length. Currently 7 domains are registered across all lengths.
Total Registered
7
Peak Saturation
3.9%
1-char names
DNSSEC Adoption
14.3%
Top Provider
Google Domains
Top DNS Providers
Updated daily from zone file analysis. Alpha density = registered / 26^length.
Compare across all TLDs →How Do I Register a .mattel Domain?
Eligibility
Restricted to Mattel and its qualified subsidiaries and affiliates; no public registration permitted
Restricted TLD
This is a brand TLD exclusively controlled by Mattel IT Services, Inc.. It is not available for public registration.
Registration Process
- Choose an accredited domain registrar that offers .mattel domains
- Check domain availability using the registrar's search tool
- Complete the registration process and provide required information
- Pay the registration fee (typically )
- Manage your domain settings through your registrar's control panel
Frequently Asked Questions
How Is This .mattel Data Compiled?
DNSChkr maintains a comprehensive TLD directory covering all 1,900+ active top-level domains. The data on this page combines multiple authoritative sources to provide information not found in standard TLD listings.
Zone File Analysis
Domain registration counts and density analysis are computed daily from TLD zone files, providing accurate registration statistics rather than estimates.
DNSSEC Adoption Tracking
DNSSEC deployment percentages are measured by scanning actual DNS records across all registered domains in each TLD zone.
Registrar Price Monitoring
Registration, renewal, and transfer prices are checked hourly across multiple accredited registrars and compared automatically.
Provider Market Share
DNS provider distribution is calculated from nameserver records, showing which hosting providers serve the most domains in each TLD.
Use DNSChkr tools to inspect any .mattel domain: run a full DNS health check, check DNS propagation, look up WHOIS records, or verify email authentication.
Disclaimer: The information on this page is sourced from IANA, ICANN, and respective registry operator publications, then structured and formatted with the assistance of AI. While accuracy is a priority, details such as pricing, registration requirements, and policies may change. Always verify with the official registry or an accredited registrar before making registration decisions.