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The .joy TLD is a generic top-level domain created under ICANN's new gTLD program and delegated to Amazon Registry Services, Inc. It was intended to offer a dedicated, secure, and stable online space for positive, brand-aligned digital experiences, particularly around consumer happiness and emotional engagement. Unlike consumer-facing TLDs like .com or .shop, .joy is primarily used internally by Amazon and its ecosystem to support services, promotions, or community initiatives tied to joy, delight, and customer satisfaction.
Restricted to Amazon and authorized entities; not open for general public registration
The .joy extension is a generic top-level domain (gTLD) in the Domain Name System (DNS). It is managed by Amazon Registry Services, Inc.. .joy was introduced in 2015. There are currently 5 domains registered under this extension. DNSSEC adoption stands at 20.0%.
Registration pricing for .joy is not publicly listed. Contact an ICANN-accredited registrar for availability and pricing.
The .joy domain was applied for by Amazon in 2012 as part of ICANN's new gTLD program. It was approved and delegated to Amazon Registry Services, Inc. on December 2, 2015. Amazon intended the domain to serve as a unique platform for secure and intentional online interactions that reflect customer joy and brand values, with registration and management policies controlled internally by Amazon’s intellectual property team.
The .joy TLD serves a specific purpose in the domain ecosystem, providing users with clear context about the websites using this extension.
The .joy TLD is commonly used for the following purposes:
5
20.0%
| Metric | Value |
|---|---|
| Extension | .joy |
| Type | Generic TLD (gTLD) |
| Total Registrations | 5 |
| DNSSEC Adoption | 20.0% |
| Registration Price | Contact registrar |
| Renewal Price | Contact registrar |
| Registry Operator | Amazon Registry Services, Inc. |
| Introduced | 2015-12-02 |
| Restrictions | Restricted to Amazon and authorized entities; not open for general public registration |
Registration density analysis for .joy domains by character length. Currently 1 domains are registered across all lengths.
Total Registered
1
Peak Saturation
0.01%
3-char names
DNSSEC Adoption
100.0%
Top Provider
—
| Length | Registered | % Full | Density |
|---|---|---|---|
| 3 chars | 1 | 0.01% |
Updated daily from zone file analysis. Alpha density = registered / 26^length.
Compare across all TLDs →Not available for public registration. Only Amazon and its authorized subsidiaries may register and use .joy domains.
The .joy TLD is available for registration through accredited domain registrars.
How does .joy compare to similar top-level domains? This comparison covers pricing, type, and availability to help choose the right domain extension.
View the full TLD Directory to browse all 1,900+ top-level domains with pricing, registration density analysis, and DNSSEC adoption rates.
DNSChkr maintains a comprehensive TLD directory covering all 1,900+ active top-level domains. The data on this page combines multiple authoritative sources to provide information not found in standard TLD listings.
Domain registration counts and density analysis are computed daily from TLD zone files, providing accurate registration statistics rather than estimates.
DNSSEC deployment percentages are measured by scanning actual DNS records across all registered domains in each TLD zone.
Registration, renewal, and transfer prices are checked hourly across multiple accredited registrars and compared automatically.
DNS provider distribution is calculated from nameserver records, showing which hosting providers serve the most domains in each TLD.
Use DNSChkr tools to inspect any .joy domain: run a full DNS health check, check DNS propagation, look up WHOIS records, or verify email authentication.
Disclaimer: The information on this page is sourced from IANA, ICANN, and respective registry operator publications, then structured and formatted with the assistance of AI. While accuracy is a priority, details such as pricing, registration requirements, and policies may change. Always verify with the official registry or an accredited registrar before making registration decisions.