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.george Brand TLD

The .george TLD is a brand-specific domain operated by Wal-Mart Stores, Inc. for its global George clothing brand. It was introduced to protect and consolidate George's online identity, enhance marketing, and provide a secure digital space for customers and authorized entities.

Registry:Wal-Mart Stores, Inc.
Introduced:2016-07-21
Updated:Apr 29, 2026
Restrictions:

Restricted to Wal-Mart Stores, Inc., the George brand, and qualified subsidiaries and affiliates.

.george Domain Overview

The .george extension is a brand top-level domain in the Domain Name System (DNS). It is managed by Wal-Mart Stores, Inc.. .george was introduced in 2016. There are currently 5 domains registered under this extension. DNSSEC adoption stands at 20.0%.

Registration Info

Registration pricing for .george is not publicly listed. Brand TLDs are typically restricted to the owning organization.

Security Features

  • DNSSEC
  • CAA Record Support

What Is the History of .george?

The .george domain was applied for by Wal-Mart Stores, Inc. in ICANN's New gTLD Program in 2012 and officially delegated on July 21, 2016. It was proposed as a brand TLD to support George, Walmart's global fashion label, which operates over 3,000 stores across the UK, Canada, Brazil, Mexico, Argentina, Japan, and the U.S. The domain is part of Walmart’s broader strategy to consolidate its digital properties under branded namespaces including .walmart and .asda.

Did you know?

Brand TLDs like .george are part of ICANN's New gTLD Program launched in 2012, which expanded the domain namespace beyond traditional TLDs.

What Is .george Used For?

The .george TLD is commonly used for the following purposes:

Brand protection

E-commerce for George clothing

Marketing campaigns

Customer portals

Content hierarchy for George brand

How Many .george Domains Are Registered?

Total Registrations

5

DNSSEC Adoption

20.0%

Alternative TLDs

If .george doesn't meet your needs, consider these alternatives:

How Does .george Compare?

MetricValue
Extension.george
TypeBrand TLD
Total Registrations5
DNSSEC Adoption20.0%
Registration PriceContact registrar
Renewal PriceContact registrar
Registry OperatorWal-Mart Stores, Inc.
Introduced2016-07-21
RestrictionsRestricted to Wal-Mart Stores, Inc., the George brand, and qualified subsidiaries and affiliates.

How Available Are .george Domain Names?

Registration density analysis for .george domains by character length. Currently 1 domains are registered across all lengths.

Total Registered

1

Peak Saturation

0.01%

3-char names

DNSSEC Adoption

100.0%

Top Provider

LengthRegistered% FullDensity
3 chars10.01%

Updated daily from zone file analysis. Alpha density = registered / 26^length.

Compare across all TLDs →

How Do I Register a .george Domain?

Eligibility

Registration is restricted to Wal-Mart Stores, Inc., its George brand, and qualified subsidiaries and affiliates. No public registration is permitted.

Restricted TLD

This is a brand TLD exclusively controlled by Wal-Mart Stores, Inc.. It is not available for public registration.

Registration Process

  1. Choose an accredited domain registrar that offers .george domains
  2. Check domain availability using the registrar's search tool
  3. Complete the registration process and provide required information
  4. Pay the registration fee (typically )
  5. Manage your domain settings through your registrar's control panel

How does .george compare to similar top-level domains? This comparison covers pricing, type, and availability to help choose the right domain extension.

View the full TLD Directory to browse all 1,900+ top-level domains with pricing, registration density analysis, and DNSSEC adoption rates.

Frequently Asked Questions

How Is This .george Data Compiled?

DNS Checker maintains a comprehensive TLD directory covering all 1,900+ active top-level domains. The data on this page combines multiple authoritative sources to provide information not found in standard TLD listings.

Zone File Analysis

Domain registration counts and density analysis are computed daily from TLD zone files, providing accurate registration statistics rather than estimates.

DNSSEC Adoption Tracking

DNSSEC deployment percentages are measured by scanning actual DNS records across all registered domains in each TLD zone.

Registrar Price Monitoring

Registration, renewal, and transfer prices are checked hourly across multiple accredited registrars and compared automatically.

Provider Market Share

DNS provider distribution is calculated from nameserver records, showing which hosting providers serve the most domains in each TLD.

Use DNS Checker tools to inspect any .george domain: run a full DNS health check, check DNS propagation, look up WHOIS records, or verify email authentication.

Disclaimer: The information on this page is sourced from IANA, ICANN, and respective registry operator publications, then structured and formatted with the assistance of AI. While accuracy is a priority, details such as pricing, registration requirements, and policies may change. Always verify with the official registry or an accredited registrar before making registration decisions.