.amazon Brand TLD
Amazon
The .amazon TLD is a brand-specific top-level domain operated by Amazon Registry Services, Inc., a subsidiary of Amazon. It was created under ICANN's new gTLD program to strengthen Amazon's online brand presence, protect its intellectual property, and enable secure, dedicated digital services for its global ecosystem.
Restricted to Amazon and its authorized entities; not available for public registration
.amazon Domain Overview
The .amazon extension is a brand top-level domain in the Domain Name System (DNS). It is managed by Amazon Registry Services, Inc.. .amazon was introduced in 2020. There are currently 238 domains registered under this extension. DNSSEC adoption stands at 4.6%.
Registration Info
Registration pricing for .amazon is not publicly listed. Brand TLDs are typically restricted to the owning organization.
Security Features
- DNSSEC
What Is the History of .amazon?
Amazon initially applied for the .amazon TLD in 2012 under ICANN's new gTLD program. The application faced strong objections from Brazil and Peru through the Governmental Advisory Committee (GAC), citing the name's association with the Amazon region and indigenous communities. ICANN initially denied the application in 2014. Amazon pursued an Independent Review Panel (IRP), which ruled in 2017 that ICANN had not provided adequate justification for its decision. The domain was ultimately delegated to Amazon Registry Services, Inc. on May 28, 2020, after resolution of disputes.
Did you know?
Brand TLDs like .amazon are part of ICANN's New gTLD Program launched in 2012, which expanded the domain namespace beyond traditional TLDs.
What Is .amazon Used For?
The .amazon TLD is commonly used for the following purposes:
Brand protection
Corporate subdomains
Internal systems
AWS-related services
Vendor portals
Customer-facing Amazon platforms
How Many .amazon Domains Are Registered?
Total Registrations
238
DNSSEC Adoption
4.6%
How Does .amazon Compare?
| Metric | Value |
|---|---|
| Extension | .amazon |
| Type | Brand TLD |
| Total Registrations | 238 |
| DNSSEC Adoption | 4.6% |
| Registration Price | Contact registrar |
| Renewal Price | Contact registrar |
| Registry Operator | Amazon Registry Services, Inc. |
| Introduced | 2020-05-28 |
| Restrictions | Restricted to Amazon and its authorized entities; not available for public registration |
How Available Are .amazon Domain Names?
Registration density analysis for .amazon domains by character length. Currently 168 domains are registered across all lengths.
Total Registered
168
Peak Saturation
0.59%
2-char names
DNSSEC Adoption
6.0%
Top Provider
Amazon Route 53
| Length | Registered | % Full | Density |
|---|---|---|---|
| 2 chars | 4 | 0.59% | |
| 3 chars | 20 | 0.11% | |
| 4 chars | 18 | <0.01% | |
| 5 chars | 29 | <0.01% | |
| 6 chars | 23 | <0.01% | |
| 7 chars | 19 | <0.01% | |
| 8 chars | 21 | <0.01% | |
| 9 chars | 12 | <0.01% | |
| 10 chars | 10 | <0.01% | |
| 11 chars | 6 | <0.01% | |
| 12 chars | 6 | <0.01% |
Top DNS Providers
Updated daily from zone file analysis. Alpha density = registered / 26^length.
Compare across all TLDs →How Do I Register a .amazon Domain?
Eligibility
Available only to Amazon and authorized subsidiaries; no public registration allowed
Restricted TLD
This is a brand TLD exclusively controlled by Amazon Registry Services, Inc.. It is not available for public registration.
Registration Process
- Choose an accredited domain registrar that offers .amazon domains
- Check domain availability using the registrar's search tool
- Complete the registration process and provide required information
- Pay the registration fee (typically )
- Manage your domain settings through your registrar's control panel
Frequently Asked Questions
How Is This .amazon Data Compiled?
DNSChkr maintains a comprehensive TLD directory covering all 1,900+ active top-level domains. The data on this page combines multiple authoritative sources to provide information not found in standard TLD listings.
Zone File Analysis
Domain registration counts and density analysis are computed daily from TLD zone files, providing accurate registration statistics rather than estimates.
DNSSEC Adoption Tracking
DNSSEC deployment percentages are measured by scanning actual DNS records across all registered domains in each TLD zone.
Registrar Price Monitoring
Registration, renewal, and transfer prices are checked hourly across multiple accredited registrars and compared automatically.
Provider Market Share
DNS provider distribution is calculated from nameserver records, showing which hosting providers serve the most domains in each TLD.
Use DNSChkr tools to inspect any .amazon domain: run a full DNS health check, check DNS propagation, look up WHOIS records, or verify email authentication.
Disclaimer: The information on this page is sourced from IANA, ICANN, and respective registry operator publications, then structured and formatted with the assistance of AI. While accuracy is a priority, details such as pricing, registration requirements, and policies may change. Always verify with the official registry or an accredited registrar before making registration decisions.