.afl Brand TLD
The .afl top-level domain is a brand-specific gTLD managed by the Australian Football League (AFL) to protect and promote its official online presence. It enables authorized entities — including clubs, players, sponsors, and official partners — to use authenticated domain names that reinforce trust and eliminate user confusion about legitimacy. Unlike general-purpose TLDs, .afl is not open to public registration and serves as a controlled digital space for the sport of Australian rules football.
Restricted to the Australian Football League, its affiliated clubs, players, corporate partners, and authorized entities.
.afl Domain Overview
The .afl extension is a brand top-level domain in the Domain Name System (DNS). It is managed by Australian Football League. .afl was introduced in 2015. There are currently 154 domains registered under this extension. DNSSEC adoption stands at 0.6%.
Registration Info
Registration pricing for .afl is not publicly listed. Brand TLDs are typically restricted to the owning organization.
Security Features
- DNSSEC
- CAA Record Support
What Is the History of .afl?
The .afl domain was submitted as part of ICANN's new gTLD program and officially delegated to the Australian Football League on March 28, 2015. The application was supported by ARI Registry Services as the back-end technical provider and Melbourne IT as an application consultant. The AFL, which is the governing body for Australian rules football and generated AUD 234 million in revenue in 2011, sought the TLD to strengthen brand integrity, ensure authenticity, and consolidate its digital presence across official websites, fan portals, and marketing channels.
Did you know?
Brand TLDs like .afl are part of ICANN's New gTLD Program launched in 2012, which expanded the domain namespace beyond traditional TLDs.
What Is .afl Used For?
The .afl TLD is commonly used for the following purposes:
Brand protection
Official club websites
Player and team portals
Corporate sponsorships
Fan engagement platforms
Digital media and streaming services
How Many .afl Domains Are Registered?
Total Registrations
154
DNSSEC Adoption
0.6%
How Does .afl Compare?
| Metric | Value |
|---|---|
| Extension | .afl |
| Type | Brand TLD |
| Total Registrations | 154 |
| DNSSEC Adoption | 0.6% |
| Registration Price | Contact registrar |
| Renewal Price | Contact registrar |
| Registry Operator | Australian Football League |
| Introduced | 2015-03-28 |
| Restrictions | Restricted to the Australian Football League, its affiliated clubs, players, corporate partners, and authorized entities. |
How Available Are .afl Domain Names?
Registration density analysis for .afl domains by character length. Currently 135 domains are registered across all lengths.
Total Registered
135
Peak Saturation
3.9%
1-char names
DNSSEC Adoption
0.7%
Top Provider
Amazon Route 53
| Length | Registered | % Full | Density |
|---|---|---|---|
| 1 char | 1 | 3.9% | |
| 2 chars | 3 | 0.44% | |
| 3 chars | 8 | 0.05% | |
| 4 chars | 16 | <0.01% | |
| 5 chars | 15 | <0.01% | |
| 6 chars | 17 | <0.01% | |
| 7 chars | 15 | <0.01% | |
| 8 chars | 11 | <0.01% | |
| 9 chars | 12 | <0.01% | |
| 10 chars | 15 | <0.01% | |
| 11 chars | 14 | <0.01% | |
| 12 chars | 8 | <0.01% |
Top DNS Providers
Updated daily from zone file analysis. Alpha density = registered / 26^length.
Compare across all TLDs →How Do I Register a .afl Domain?
Eligibility
Available only to the Australian Football League and authorized affiliates, including clubs, corporate partners, players, and official media outlets.
Restricted TLD
This is a brand TLD exclusively controlled by Australian Football League. It is not available for public registration.
Registration Process
- Choose an accredited domain registrar that offers .afl domains
- Check domain availability using the registrar's search tool
- Complete the registration process and provide required information
- Pay the registration fee (typically )
- Manage your domain settings through your registrar's control panel
.afl vs Related Domain Extensions
How does .afl compare to similar top-level domains? This comparison covers pricing, type, and availability to help choose the right domain extension.
View the full TLD Directory to browse all 1,900+ top-level domains with pricing, registration density analysis, and DNSSEC adoption rates.
Frequently Asked Questions
How Is This .afl Data Compiled?
DNS Checker maintains a comprehensive TLD directory covering all 1,900+ active top-level domains. The data on this page combines multiple authoritative sources to provide information not found in standard TLD listings.
Zone File Analysis
Domain registration counts and density analysis are computed daily from TLD zone files, providing accurate registration statistics rather than estimates.
DNSSEC Adoption Tracking
DNSSEC deployment percentages are measured by scanning actual DNS records across all registered domains in each TLD zone.
Registrar Price Monitoring
Registration, renewal, and transfer prices are checked hourly across multiple accredited registrars and compared automatically.
Provider Market Share
DNS provider distribution is calculated from nameserver records, showing which hosting providers serve the most domains in each TLD.
Use DNS Checker tools to inspect any .afl domain: run a full DNS health check, check DNS propagation, look up WHOIS records, or verify email authentication.
Disclaimer: The information on this page is sourced from IANA, ICANN, and respective registry operator publications, then structured and formatted with the assistance of AI. While accuracy is a priority, details such as pricing, registration requirements, and policies may change. Always verify with the official registry or an accredited registrar before making registration decisions.