BIMI

BIMI (Brand Indicators for Message Identification) lets domain owners publish a TXT record pointing to an SVG logo, and mail providers like Gmail, Yahoo, and Apple Mail will display that logo next to messages from the domain. To qualify, the sender must enforce DMARC with a policy of quarantine or reject, host the logo at an HTTPS URL, and in most cases hold a Verified Mark Certificate (VMC) proving trademark ownership. BIMI rewards strong email authentication with visible brand presence and helps recipients spot legitimate mail at a glance.