Shopify Inc.

Shopify is a commerce platform where domain management is folded into store setup rather than sold as a separate product. Millions of merchants run online stores on it, and the domain experience is built for business owners who do not want to juggle multiple providers to get a store online.

The company operates as a domain reseller through accredited registrar partners, so it does not manage registrations directly the way a traditional registrar does. Instead, domain purchase, DNS configuration, and store setup happen in a single flow. A domain bought through Shopify auto-connects to the store, SSL certificates are issued automatically, and DNS arrives preconfigured, with no technical steps required.

The design goal is removing friction. Rather than sending merchants to external registrars to configure DNS records and SSL certificates by hand, Shopify handles the technical complexity behind the scenes. Standard plans support up to 20 domains or subdomains, and Shopify Plus supports up to 1,000.

Integration with the commerce platform is the distinguishing feature. A domain becomes part of an ecosystem that includes payment processing, inventory management, marketing tools, and point-of-sale systems. Every purchased domain includes secure web hosting, unlimited bandwidth, and automatic updates.

Hundreds of top-level domains (TLDs) are available, from .com and .org to specialized extensions aimed at particular audiences or global markets. Domain search includes AI-powered recommendations, alongside free business name generators and logo makers for merchants establishing a brand identity.

Merchants not ready for a custom domain get free myshopify.com subdomains and can start selling immediately, upgrading to a custom domain later. That removes domain registration as a barrier on the path to launching an online business.