Shopify Inc.

When you think about domain registration, Shopify probably isn't the first name that comes to mind. But here's the thing — while millions of merchants rely on Shopify to power their online stores, the company has quietly built one of the most seamless domain management experiences in e-commerce. They've figured out something that traditional registrars often miss: business owners don't want to juggle multiple providers just to get their store online.

Shopify operates as a domain reseller through accredited registrar partners, meaning they don't directly manage domain registrations like traditional registrars. Instead, they've created an integrated system where domain purchase, DNS configuration, and store setup happen in one streamlined flow. When you buy a domain through Shopify, it auto-connects to your store, SSL certificates are issued automatically, and DNS is preconfigured — no technical steps required.

The company's approach to domains reflects their broader commerce philosophy: remove friction wherever possible. Rather than sending merchants to external registrars where they'd need to manually configure DNS records and SSL certificates, Shopify handles all the technical complexity behind the scenes. You can manage up to 20 domains or subdomains on standard plans, or up to 1,000 with Shopify Plus.

What sets Shopify's domain services apart is the tight integration with their commerce platform. Your domain doesn't just point to a website — it becomes part of a complete commerce ecosystem that includes payment processing, inventory management, marketing tools, and point-of-sale systems. Every purchased domain comes with secure web hosting, unlimited bandwidth, and automatic updates included.

The company offers hundreds of top-level domains (TLDs), from standard .com and .org to specialized extensions that help merchants target specific audiences or expand into global markets. Their domain search includes AI-powered recommendations, and they provide free tools like business name generators and logo makers to help new merchants establish their brand identity alongside their domain.

For merchants not ready for a custom domain, Shopify provides free myshopify.com subdomains that let businesses start selling immediately. This approach removes the traditional barrier of domain registration from the path to launching an online business — merchants can start with a free subdomain and upgrade to a custom domain when they're ready to scale.